The Global Success of the Adult Interactive Prayer Mat
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Our initial endeavour, The Kids Interactive Prayer Mat, was not just a commercial success; it had a personal impact too. Seeing young children engage with their faith in a joyful and interactive way felt incredibly rewarding. The product was designed to make learning prayers fun, and it achieved that goal. The success encouraged us to think about other ways we could use interactive tools to help people in their spiritual journeys.
Why We Started Getting Requests for an Adult Version
After the launch of the Kids' mat, we started receiving a lot of emails. Many were requests for an adult version of the prayer mat. Initially, this puzzled me. But as I read through the messages, I came to realise there was a significant demand from a community we had overlooked: new Muslim converts. It became clear that this was a neglected group in need of resources to help them integrate their new faith into their lives.
The Drive to Support New Adult Muslims
Creating a prayer mat for adults wasn't about increasing sales. It was about filling a gap and offering a supportive tool for those new to Islam. Many new converts struggle with starting their prayer routines, sometimes taking months or even years to become consistent. The vision for the adult prayer mat was to provide immediate support, starting from the day someone declares their faith through the shahada.
Measuring the Impact One Year Later
A year has passed since the launch of the Adult Interactive Prayer Mat, and the results are inspiring. Not only have tens of thousands of new Muslims benefitted from this initiative, but we have also assisted Muslims who learned the basics as children but forgot over time. Some were too embarrassed to ask for guidance on how to pray correctly, and this mat has provided them with a discreet and effective way to relearn and practice.
Why We Started Getting Requests for an Adult Version
After the launch of the Kids' mat, we started receiving a lot of emails. Many were requests for an adult version of the prayer mat. Initially, this puzzled me. But as I read through the messages, I came to realise there was a significant demand from a community we had overlooked: new Muslim converts. It became clear that this was a neglected group in need of resources to help them integrate their new faith into their lives.
The Drive to Support New Adult Muslims
Creating a prayer mat for adults wasn't about increasing sales. It was about filling a gap and offering a supportive tool for those new to Islam. Many new converts struggle with starting their prayer routines, sometimes taking months or even years to become consistent. The vision for the adult prayer mat was to provide immediate support, starting from the day someone declares their faith through the shahada.
Measuring the Impact One Year Later
A year has passed since the launch of the Adult Interactive Prayer Mat, and the results are inspiring. Not only have tens of thousands of new Muslims benefitted from this initiative, but we have also assisted Muslims who learned the basics as children but forgot over time. Some were too embarrassed to ask for guidance on how to pray correctly, and this mat has provided them with a discreet and effective way to relearn and practice.
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